Belvedere RED Vodka at W.i.P. Bathtub – Design and Fabrication
Belvedere Vodka was looking to make a big splash with the launch of their (Belvedere) RED charity product at the renowned art-themed Nightclub, W.i.P. (Work in Progress), so they hired Arch to create a highly original set design which served as the centerpiece for a Belvedere Vodka sponsored brand activation and product launch. Arch designers created a custom illuminated bathtub with a working fountain. Our fabricators then utilized metal (steel) fabrication, lamination, faux finishing, resin and fiberglass sculptures with mirrors and, glasier work to drill and affix the bottles. Finally, LED lighting was installed to complete the visual effect. By all accounts, the charity event was a big success, with the variety of exotic performances hosted in the bathtub throughout the night being a major highlight of the evening.
Client W.i.P Nightclub, Stuart Braunstein
Date October 2011
Skills Custom Design, Metal Fabrication, LED Lighting
Industry Nightlife, Liquor
Charity Product Launch Event
The event was produced as a product launch and charity fundraiser in conjunction with Bono’s (Product) RED campaign. In addition to donating 50% of the ongoing profits from (PRODUCT) RED to the Global Fund to Fight AIDS, on this extraordinary evening Belvedere donated direct funds to Health People, the South Bronx based organization that sponsors Kids-Helping-Kids, the only NYC mentoring program for children whose parents have AIDS.
This project was notable due to the functional waterworks which Arch included in the design and fabrication. This created an exceptionally memorable effect when illuminated with LEDs while performers bathed in the water.